Johnsons Baby Powder Specially formulated for babies, this baby powder is dermatologist-tested and clinically proven mild and gentle. This hypoallergenic baby powder is free of parabens, phthalates, dyes, and harsh fragrances. Formulated to be gentle, never harsh, this powder has a light, silky texture for easy application. It’s great for kids and adults, too! Try it at the beach to help easily remove sand or use it as a dry shampoo alternative for adults.